brand
Start-up with Successful Human Relations
By Jeremy Henderson | March 4th, 2012
The simple truth about any successful company anywhere in the world is that at one time or other some individual or small team had what we like to call a “light bulb moment.” You know exactly what we are talking about. It is that moment of clarity when we just see everything in the most […]
The Employee Experience: Your Brand’s Biggest and Most Reputable Asset
By Jeremy Henderson | January 8th, 2012
An employer brand is not separate and distinct from your company’s brand. It’s a sub-brand, strategically aligned with your Company’s vision and goals and should be a reflection of your company’s values through a core proposition of the employment deal, is emotionally meaningful, and rings true for employees regardless of where they sit in the […]

